The Importance of Website Security
The incredible growth of the Internet has enabled entrepreneurs of all ages to sell their products and services to a worldwide audience. These days, many transactions are completed all online - trial versions are downloaded, software is purchased online, customers email their questions and use your online support resources.
Ensuring your customer's security should be a top priority. After all, how will customers react if they learn that their sensitive information (such as credit card details) were compromised on your website?
By having an HTTPS Certificate on your website, you are showing and assuring customers that you care about their security. Many visitors will not enter credit card information if the page does not show HTTPS in the URL bar for fear of the site lacking security features.
In most cases, an HTTPS Certificate will show your own domain (such as https://www.mydomain.com) If you choose to use a shared HTTPS Certificate, the URL may show https://www.hostingcompanydomain.com/mydomain which is not as professional and may have your visitors wondering about your website's security. When someone wants to purchase your products, it's best to minimize any confusion or distractions that may cause your potential customer to not complete the transaction or worse to completely leave the site.
Certificate Authorities (CA) issue HTTPS Certificates and follow specific steps to ensure your and your website's identity. With their name and reputation at stake, you can be sure their guidelines and methods are proven.
